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In This Issue
1) Editors note - "Merry
Christmas"
2) Thought for the day -
"Quote"
3) Recommended
resource - "Launched Today"
4) Feature Article -
"Affiliate Marketing Means Being Different"
5) This Months Tip - Sites
you should visit
6) About us
Hi and Welcome to the eBusinessFormula Newsletter.
Welcome to all of our new subscribers, I trust you enjoy this
newsletter and will find it of benefit to your future business.
This newsletter contains almost 100% original material, we will add
from time to time articles of interest from other parties but only
if offers real benefit, or you ask for it.
We want this newsletter to be interactive, so please feel free to
contact us with your questions or just to say Hi, we would love to
hear from you.
As this is my last Newsletter for 2003 I would like to take this
opportunity to wish you all, my valued subscribers, a Very Merry
Christmas and a Happy and Prosperous New Year, enjoy the Holiday
season wherever you may be.
I thank you for your support during the last year and look forward
to continuing to provide you with the best there is in 2004.
|
 |
MERRY
CHRISTMAS |
|
An Apology – This months issue is shorter than usual as yours truly
has been rather unwell, having spent some of the last month in
hospital, I am coping well at present but still have an operation to
endure late January.
So as my time has been limited my good friend Rebecca (Becky) Hagel
has kindly written the feature article for me, this article is an
exclusive to the eBF Newsletter.
I thank Becky for her help at this time and ask that you take a
moment and visit her site, she offers some of the best marketing
material around, check it out now –
Becky
Hagel's Marketing Material
Tomorrow is the most important thing in life. Comes into us at
midnight very clean. It's perfect when it arrives and it puts itself
in our hands. It hopes we've learned something from yesterday.
~ John Wayne (1907 - 1979)
Google Adwords are a hot topic right now
but we all struggle to find the right keywords, well the solution is
at hand.
I am pleased to offer you the latest software available to help you
get the jump on the competition, the product is “Brand New” ,
official launch is January 1, 2004 so take advantage of this early
introduction and get a head start on the market.
The biggest obstacle is finding profitable niches and products to
promote through Adwords.
Now you can find popular keywords that have little to NO
competition. Here's how to get the edge on your competition!
If you're not using Adword Studio to increase your Adword profits
and productivity, you're leaving money on the table. Adword Studio
uncovers hundreds of popular keywords for rock-bottom Google Adwords
bids - while organizing all of your campaign research in one
easy-to-use control panel.
This product will be one of the most sought after in 2004, check it
out now -
Adwords
Studio
"Affiliate Marketing Means
Being Different"
Affiliate marketing...it sounds so easy, doesn’t it? Just put up a
website, slap on some affiliate links, recommend a product, and
you're off to the races, right?
Ummm, not quite. Yet even product owners try to entice affiliate
sign-ups by making it sound like you can retire early if you just
place their link on your website or in your signature line.
But of course that’s not exactly how it works, and it sure isn’t
that easy. When you're an affiliate, you're competing with hundreds,
perhaps thousands of other affiliates who are selling the same thing
as you.
In order to successfully compete against these other affiliates,
there are a few things you need to consider.
Bottom line? You need to be different.
First, you have to figure out your unique selling proposition (USP).
Once you develop your USP, you answer the question that’s lingering
in your prospect's mind: why should I buy from YOU and not your
competitor?
Indeed, why should anyone buy from you? If there are hundreds or
thousands of other affiliate selling the same thing, why should your
customer purchase from your link and not someone else? If you can't
answer this question in a few sentences, then you know your
customers have no clue.
Take time out today and start figuring out what differentiates you
from all the other marketers out there.
The second thing you should take into consideration is what sort of
value you can add to the product you're selling. In other words, if
there are hundreds of other affiliate selling the same product, what
can you add to this package that will make it more valuable?
For example, let's suppose you're selling a golf training video. To
add value to this package, you can offer a bonus buyers will receive
only if they buy from your website.
For example, perhaps you create or buy reprint rights to a quality
ebook that covers "101 Ways to Improve Your Swing."
Now when a customer starts shopping around for golf training videos,
he might notice that he gets a little bonus if he buys from you
versus your competitor.
Who is he going to buy from? That's right, he’ll buy from
you...because you offer a better value for his money.
Now there are some instances where a customer will only buy from one
person. Ideally, YOU want to be that one person!
This is again why cultivating relationships is so important. If a
customer likes and trusts you, they will buy from you....repeatedly.
(Remember, it's cheaper to make back-end or repeat sales to existing
customers than it is to acquire new customers.)
In fact, they may even buy from you despite the fact that your
competitor seems to be offering a better deal. Why? Because if
something goes wrong with the transaction, they know that you'll "go
to bat" for them.
If they purchase from your competitor just to get a bonus, but then
they have problems, it's not worth it. Many people will in fact pay
a little extra for something just to have peace of mind.
So let’s recap: develop a USP, add value to the products and
services you sell, and cultivate relationships with your customers.
Once you get these three basics down, you’ll find your affiliate
marketing becoming a whole lot more profitable!
If you enjoyed this article, then be sure to read "The Truth About
Marketing and Making Love" by Rebecca Hagel. You can pick your copy
up at
Becky Hagel's Marketing Material
|
THIS MONTHS TIP - SITES YOU SHOULD VISIT |
"Home Business Mastery"
Here's how you can Quickly and Easily Build your own
Home Based Business Guaranteed to produce profit without
wasting "Hundreds or Thousands of Dollars"
http://hbm.ebusinessformula.com/
"It's Quick and Painless"
Recently I had the pleasure of helping my good friend Terry Gibbs
review his new book, two books in fact.
If you are looking to write your first ebook then Terry's book "How
to Quickly and Painlessly Write your first Ebook even
if you flunked English" is the answer.
A simple step by step guide takes you through the process with ease,
you will learn:
- How to make sure there are buyers for your book before you even
begin.
- How to find out what your readers want to know.
- How to get your knowledge organised so your readers can understand
you.
- How to decide how much explanation is needed and when it is too
much...
and much more.....
Click here
to see Terry's Ebook
"MULTIPLE STREAMS OF INCOME"
What It is, What's so good about it, Why you should have it
in your life and the simple math that reveals the truth.
This report will teach you the Seven Rules of Multiple Streams
of Income and to increase your chances of success.
Don't miss it...you can thank me later!
Get it now...
http://www.ebusinessformula.com/MSIReport/MSIReportKR.pdf
(To view this file in your browser, just click the link. To
save the file to your hard disk, right click the link and choose
"Save Target As...", then select where you would like to save the
file on your disk.)
"FORUMS"
Three excellent forums for all marketers - a fun and friendly
group that offer first class help, opinions and advice on
things relevant to us all -
http://www.selfstartersweeklytips.com/forum/
http://www.marketingauction.com/forum/wwwboard.html
http://www.im4newbies.com/forum/index.php
eBusinessFormula.com has been put together to assist those new to internet marketing by sharing my experiences with you.
My offer is to enhance your chances of success by passing onto you
the knowledge I have gained through my many years of sales and
marketing, the last three years plus online.
This will allow you to focus on what works rather than heading into
the unknown and losing your way.
If you have any questions or would like some further info on today's
newsletter drop me an email:
info@ebusinessformula.com
Well that's it for now, I trust you found within some value that
will further enhance your experience and enjoyment of this exciting
industry.
Until next time…
All the best for your success,
Kevin Robb
info@ebusinessformula.com
_____________________________________________
The Ultimate Home Based Business
Idea's Guide
Join the **free** learning experience and start
on your path to success and profit today...
http://www.ebusinessformula.com
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