e-Business-Formula Internet Marketing Discussion Forum

[Kevin Robb]

http://www.marketingsherpa.com has just put out a great new report on "How Seasonality Affects the Best Day of The Week to Send eMail"

If you send email or a newsletter to your clients and want to ensure your message is going to have a real chance of being read you need to read this report.

[quote]Last year, eROI and MarketingSherpa made waves by attacking conventional wisdom and suggesting that Monday might be a better day for some marketers to send email than the traditionally favored mid-week hump.

This week eROI released its data for Oct-Dec 2004 and MarketingSherpa got an early peek.

The bottom line? Performance by day of week is a moving target that may be affected by seasonality as well as overall email send trends. See the link at the end of this article for fascinating charts comparing send volumes, open rates, and click rates by day of week across the three quarters -- from May 2004 to December.

The research is based on open/click and send data for more than 60 million emails sent by more than 7,000 different marketers using the eROI system.[/quote]

Get the full report here http://www.marketingsherpa.com/sample.cfm?contentID=2927

[b]You need to hurry as it is only available until 7 March, 2005. [/b]

Cheers

Kevin Robb