e-Business-Formula Internet Marketing Discussion Forum

[Kevin Robb]

Always Ask How?

© Copyright Kevin Robb 2004

"ALWAYS" Ask how I can make M*O*N*E*Y out of this?

How many times have you...wondered if there is an easy way to profit from things you see everyday?

Everyone would like to know how to make an income from everyday items.

This article will share with you just a few ways that you can easily identify and create winning products.

Take a look around you, Look closely at book and magazine titles, billboards, advertising, TV commercials, Junk mail.

Everyday life will present you with hundreds of opportunities, just ask yourself on each occasion:

"How can I make M*O*N*E*Y out of this"

Key points to consider:

# 1 - People only buy what they want or feel they need.

The average person has a strong desire to achieve, if they see something that takes their eye it generally triggers an emotion...such as, if I buy this I can, improve myself, be the envy of my friends, increase my income etc.

# 2 - Be specific, narrow your focus on the product or information.

You need to help your potential client to get exactly what they want. To achieve this you need to ensure that you describe the product in fine detail pointing out how the purchaser will benefit.

# 3 - Define your market.

You need to clearly identify your market, as an example there is no point in pitching a high priced product or service to low income families.

Research your potential market carefully and structure your proposal so it has immediate appeal to them.

# 4 - Carefully study your competitors products.

Take a close look at your competitors products, what similarities do your programs have.

Identify the areas in which your product is superior or offers a greater benefit to your customer.

Also look at the way your competitor markets there product, is it marketed online or offline?

An example of this process could be:

You are browsing the magazine rack at your local book store and you are taken by a picture on the front of a fishing publication.

Reading through the magazine you see it is dedicated to salt water fishing.

Of note is the fact that there is only one ad promoting fishing equipment, searching through past issues shows you the same ad has been running for months so it is obviously successful.

Readership of this magazine is around the 55000 mark so it offers a good size target audience.

Now you decide to exploit your findings, use the tips shown earlier, research the market and structure a book, report or article to address the need.

You can add extra value by joining an affiliate program that offers fishing equipment.

Use the same publication to promote your package or you may launch it online as well.

Now you have potential income from your book and commission from introducing buyers to your fishing equipment supplier.

Principally you have just taken a proven idea with a known market and improved it...that's all there is to it.

This is just a simple analogy but the potential is huge.

Always ask yourself "How can I make M*O*N*E*Y out of this" and you will have a never ending stream of potential income earning ideas.

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