e-Business-Formula Internet Marketing Discussion Forum

[kellylowe]

Ok, I'm not really big on marketing tech talk...and I may not ask this question in the right language, but those of you who know me are learning how to speak "Kelly" and this will give you more practice [img]http://img52.exs.cx/img52/4566/i7pfrusty.gif[/img]

The question is, what kind of conversion rate should I expect from my newsletter subscribers?

Did I ask that right??

Thanks,

[Lynn Terry]

It really depends on who they are (target market) and what you are selling or promoting (intend to "convert").

I have smaller lists that have upwards of 20% response rates. A larger list that will respond with anywhere from a 1% to 10% conversion rate (depending on what I am promoting).

There are a lot of factors, such as:

- How you gained those subscribers
- Your target market (single moms vs corporate executives)
- Your relationship with those subscribers
- The types of promotions you are running
- How you offer those promotions

etc etc etc