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PamelaR
Joined: 16 May 2007 Posts: 27
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Posted: Wed May 16, 2007 9:44 am Post subject: Target your audience |
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I've recently had an ah-ha moment. What I'm about to say may be obvious, so maybe it's more of a duh moment.
In one of Jimmy D Brown's free reports, he talks about how you can increase your income and conversion by specifically targeting your audience. Instead of writing a book on topic a, you write a book on topic a for parents, a book on topic a for college students, and so on.
The information, of course, doesn't really change. Instead of writing 10 brand new reports, you can tweak one report ten times. This seems like common sense, but it is something I overlooked.
If anyone wants to read the report, you can sign up at [url]http://www.reportsforcash.com/[/url] |
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Juice
Joined: 16 Apr 2007 Posts: 38
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Posted: Sat Jun 09, 2007 12:46 am Post subject: |
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| It's an interesting method that I'm sure it works - but how would you market it? Picking a specific niche (that's already hard to sell in the first place), and then going further by making it specific to a certain age group would be ridiculously hard to sell IMO. |
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harvcr
Joined: 21 Jul 2007 Posts: 41
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Posted: Tue Aug 21, 2007 6:17 pm Post subject: |
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| I think marketing to a targeted audience is a method that should work in theory but it is hard to get done as any other marketing method. To do this you have to study the demographics of your topic and be as specific as possible. |
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