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Publishing and Promoting an Online Newsletter

The benefits of publishing a newsletter:

- Establish credibility as a leader in your industry
- Encourage repeat website visitors
- profit through sale of ad space, affiliate marketing, educating your targeted market on your own product/service, etc
- Gives you leverage in co-promotion & joint venture opportunities

Success is in the follow-up! Getting targeted traffic to your website is your first step (note that I didn’t say “traffic” but “targeted traffic”) – but capitalizing on that traffic and turning them into repeat visitors (and clients) is the real key to success in your e-business!

Each time you sit down to publish your newsletter, remind yourself why you send out this email each week or each month – What have you promised your subscribers? What benefits did you offer when compelling them to sign up originally? Make sure you keep your primary focus in mind in all aspects of your publishing process – your content, your advertisers, your recommendations… Done right you should have a highly targeted list of subscribers reading your newsletter or ezine – make sure you deliver what they are looking for! This is the key to keeping subscribers, and gaining new subscribers through referrals and personal recommendations.

Lynn's 7 e-Publishing Tips

1- Make sure that you have a sign-up form in the top-left or top-right corner of your website – or you may want to use a pop-up script. Either way, give them the title of your publication and a brief overview of the benefits or the type of content that you offer.

2- Take a close look at the confirmation page a new subscriber is taken to when they click the ‘subscribe’ button. Capitalize on this space by leading them to another area of your website, introducing them to a free report that you offer or by recommending other targeted publications that they may be interested in (you can team up with other publishers and use this space to swap recommendations)

3- Also consider the confirmation email that your subscribers receive. Similar to the last tip, figure out how you can capitalize on this space. You have the attention of your subscriber – a captive audience – and this is your opportunity to lead them to click on a link or take some sort of action.

4- Be sure to include a subscribe link within your newsletter itself. This is often overlooked as most publishers assume that everyone reading it is already subscribed… not true. Friends and business associates may receive a forwarded copy – so make sure that it is easy for them to subscribe themselves.

5- Archive your past issues online. Some people feel that this defeats the purpose of subscribing, when visitors can simply read the issues online – but I still recommend it. You don’t even have to link to your archived issues from your website… but put them out there so that they get picked up by the search engines. Keep in mind that many searchers will find your website through these pages – that this is the entry page for them to your website – so you’ll also want to be sure to include site navigation on these pages.

The key to this is that these are targeted visitors – they specifically searched for that topic, chose your link and clicked through… this, again, is where it is important that you have stayed on topic and provided resources and information that are in line with your primary focus

6- Look at your signature file – or your “tag line” – on your emails, when you post in forums or on discussion boards, and in the articles you write and the profiles that you post. If people read your posts, like what you have to say – you have their attention… and this is when you want to make sure that they know that you publish a newsletter – and make it easy by giving them a subscribe link. Again, you’ve got a captive and targeted audience in these cases.

7- And last but not least - Networking. Once you make sure that you have all of your basic promotional tactics in line, you want to get out there and network with your targeted market. This could mean joining discussion groups either by email or on forums, publishing articles, passing out business cards or brochures… both online and offline you must network and introduce yourself and your business in a way that sparks interest.

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The author, Lynn Terry, offers a brainstorming resource for those
that want to turn websites that cost money into websites that
make money. Join the interactive newsletter & discussion
forum at: http://www.SelfStartersWeeklyTips.com ~ See you there!
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